Marketing
International Building Services — commercial GC site
A general contractor's site that leads with the thing buyers actually worry about: schedule.
The brief
IBS is a commercial general contractor and licensed plumbing contractor. Their differentiator is pulling their own MEP permits, which keeps a build-out schedule off a third party's calendar—and that had to be the headline, not a footnote.
How we ran it
The homepage states the differentiator above the fold and puts the phone number beside the primary action. We also shot their full-team headshots, so the people pages use real faces.
Delivered
A live site under ongoing care, plus the headshot library.
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